The Customer
The elegant 57-story Wells Fargo Center, designed by Cesar Pelli, contains a full-block indoor pedestrian promenade that houses a 100-foot-high ceiling rotunda on one side and a formal lobby on the other. Upon its completion in 1987, the structure became a powerful new landmark property and redefined the Minneapolis skyline, creating a dramatic and glowing invitation to the heart of the central business district. Wells Fargo Center is managed by Hines.
Challenge
When Covid-19 hit, stay-at-home orders and social distancing precautions led companies to move operations off-site and employees to work remotely. Wells Fargo Center tenants were no longer occupying their leased space and, as a result, any planned on-site amenities were put on hold. The property management team needed to quickly develop new ways to stay connected with their tenants and give them a reason for coming back when the time was right.
Solution
Ten Spot implemented a custom schedule of live, virtual fitness and meditation classes catered to the Wells Fargo Center community. In addition, tenants were given access to the Ten Spot all-in-one technology platform, which included live and on-demand professional learning and team building workshops, social engagement tools and fun ways to connect with their coworkers while working remotely.
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Realizing that Covid-19 created serious implications for Wells Fargo Center and the CRE industry as a whole, Ten Spot created a long term strategy for the property to engage with its tenants and their employees. Survey feedback highlighted the fact that tenants were looking for unique ways to take breaks from work and reduce stress. The most popular Ten Spot content for this audience quickly became Power Flow Yoga and Stretch & Restore live sessions.
When the building started the reopening process and tenants had the opportunity to return on-site, Ten Spot launched a “Kickoff Challenge” to encourage exploration of the platform and all of its features through friendly competition. The Wells Fargo Center team also hosted virtual, group events events during some of Ten Spot’s professional learning and team-building webinars, including “How to Decrease Anxiety in Under 5 Minutes”, “Non-Essential Comedy: Live Stand-up with Gianmarco Soresi” and “Own Your Value and Negotiate with Confidence and Clarity”.
“I didn't know how badly I needed to laugh!" - Wells Fargo Center tenant
Results
Through regular check-ins with the Wells Fargo Center team, the creation of custom marketing collateral and development of team challenges, Ten Spot increased the number of platform users across the property’s 21 tenants by 68%. Wells Fargo Center tenants also expressed appreciation for the on-demand library and their ability to view Ten Spot content 24/7.
Ten Spot is available to Wells Fargo Center tenants whether they are working on-site or remotely (or a combination of both), actively helping employers manage their workforce during these challenging times.
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